Why do some customers do business with you over and over, while others disappear after just one interaction?

The truth is that the answer is getting more complicated. In a market where customer demands are high, but their attention is scarce and choice is abundant, earning sustainable loyalty is more of a challenge than ever before.

But there is an answer. It lies in gaining a deeper understanding of what customers really want from brands in 2022, and in how a potentially dramatic shift in how we think about Customer Experience could be the key to unlocking your brand’s “latent loyalty.”

Watch this recorded webinar where Barry Kirk, Chapman & Co. Customer Experience Practice Leader, and Andrew Barenz, Sr. Customer Experience Strategist, dig into:

• 5 key insights from a brand new Chapman & Co. consumer market study on what is driving brand loyalty today
• How your internal company culture might be helping (or hurting) your customer retention
• And how the tenets of the TrulyHuman Leadership, popularized in the book “Everybody Matters” by Barry-Wehmiller CEO Bob Chapman, can be put to work to transform your Customer Experience into a true “Loyalty Experience”

Download our Playbook to TrulyHuman Loyalty here or learn more about our customer experience practice here.